Alice Madness Returns is a psychological horror in the hack and slash – platforming genre. Released for the PlayStation 3, Xbox 360 and Windows platform, it was the sequel to the much-loved American McGee’s Alice.

While the game is divisive among gamers and critics, the worlds of Alice Madness Returns are just stunning. To show our appreciation of the world building – Worlds will investigate the two main areas of Alice Madness Returns. London and Wonderland.

We think the take on character and world design helps to keep this game looking beautiful and dreamy even though it’s over 9 years old. The development and design team’s take on world building is still unlike much out today and we wanted to highlight one of the game’s best features – its mood. Stay tuned for part two.



Since 2000, I have collaborated with clients on brand identity, content creation, high-level executive presentations and photography for corporate profiles, lifestyle, architectural and real estate. I’ve freelanced for multiple high-profile, technology and enthusiasts news blogs, with expertise in brochure, presentation and infographic material for high-level pharmaceutical executives in addition to RFP, advertisements, web and social design for multiple construction firms. I have advised on marketing tactics for nonprofit organizations and collaborated with alternative healthcare and lifestyle coaches on social content creation.

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