Recently – Burger King showed off an integrated advertisement by INGO, a marketing firm located in Sweden. The concept was to show that they don’t use Artificial Preservatives following a recent trend of “healthy junk food”. While the campaign is arguably, effective – the shock style marketing may be a bit too much and could turn consumers away from the brand.
Since 2000, I have collaborated with clients on brand identity, content creation, high-level executive presentations and photography for corporate profiles, lifestyle, architectural and real estate. I’ve freelanced for multiple high-profile, technology and enthusiasts news blogs, with expertise in brochure, presentation and infographic material for high-level pharmaceutical executives in addition to RFP, advertisements, web and social design for multiple construction firms. I have advised on marketing tactics for nonprofit organizations and collaborated with alternative healthcare and lifestyle coaches on social content creation.