Let’s talk about Riot Games quote unquote Counter-Strike and Overwatch Destroyer. That’s right, I’m talking about Valorant. Riot Games, as some of you may or may not know, is known for one of the most popular online video games out there currently: League of Legends.
Valorant has come to fruition and has hit the ground running right from the start. At first, if you were interested, you’d have either been one of the lucky few who signed up for the beta key and actually received one or you merely got invited if you were a popular streamer to try out the game in beta.
But what I want to focus on here is not so much about Valorant but more of the creative marketing inside of it and how it is becoming so massively popular.
Looking at Valorant from the outside in, I believe most of its marketing is being done by itself! Now, you’re probably wondering why it is that I think this, and I’ll tell you exactly why.
As many of you know, we’re in the age of social media. Along with social media, have come influencers. Influencers have had the biggest impact on the game currently. With the effects of current events and stay-at-home orders being issued, gamers all over the world have suddenly found more and more time to try out this new game they’ve been yearning for!
This opens up the opportunity for many gamers to sit back and enjoy their time inside playing video games. With twitch.tv, Mixer, YouTube, and Facebook Gaming being on the rise, many streamers are all over the place Streaming and playing Valorant and other Video Games! Yes, I understand that this is a normal thing but, here’s the catch, although you need a beta key to play Valorant. Riot games has opened up the idea of dropping specific loot which gives those who did not receive the beta key a chance to receive one.
And here’s how it’s done:
- First you’ll have to register for a Riot Games account if you do not have one already.
- After that you have to sign up for a Twitch account and link your Riot Games account to your Twitch account.
- Once all this is all set up and your closed beta access is activated you will not have any immediate access to play Valorant.
- What you’ll have to do going forward for your chance to receive a beta key is watch Valorant streams with the tag “drops enabled.”
Once this is done, you will have the chance to receive your Beta key at random.
Of course, not everyone receives the beta key, but your chances will be high as long as you meet the required 2 hours or more of watch time. Now, if that’s not influencer marketing, I don’t know what is. Riot games and twitch.tv are not only helping themselves, but also helping their influencers at the same time.
I think it’s safe to say, with Valorant hitting over 1 million viewers who have tuned into the game on Twitch.tv that the Marketing has pretty much done its own work… thanks to the Influencers of course! Valorant is, without a doubt, shaping up to be one of the biggest games of 2020 and it hasn’t even fully launched!
So what do you guys think about Riot Games marketing strategy? Is it effective, have you played the game? Have you tried to get a beta key? Let us know your thoughts in the comments below, and don’t forget to check out our latest post where we cover Streets of Rage 4, a sequel 26 years in the making…. God damn it better be good.