Are you using the right color to make your marketing pop?
What makes good food look even more enticing to prospective customers? Choosing the right colors with which to market that food! Color psychology has played a substantial role in influencing consumers ever since food was first marketed. In packaging, on signs, in commercials and print advertisements, you’ve certainly been tilted one way or another even unknowingly, and much of this has to do with which colors were chosen.
Red and yellow are the quintessential “food colors.” They stimulate the appetite, grab your attention and have been used by numerous popular fast-food chains to successfully market their food to people for decades.
Orange is another popular color. Naturally, since it’s a blend of the aforementioned two most popular food colors red and yellow, it makes sense orange would be another easy go-to. It’s enjoyed immense popularity in the past few years, especially so if you’re going for something unique, it may not do much to set you apart. Nevertheless, it is a tried-and-true color sure to tantalize tastebuds.
Natural or Organic Colors
Browns, greens, and earth tones are growing in popularity due to the recent big push toward “clean eating,” organic food, and eco-friendly packaging/branding. This is a lovely choice for any franchises looking to really emphasize the health or environmentally-friendliness of their brand.
Desserts and sweets
Pops of bright, “loud” colors like hot pinks, lime greens, etc. are a great way to customize for desserts and other fun sweets and treats.
What not to use
We definitely urge you to stay away from cool tones, like blues and purples along with super-stark whites, blacks and grays as these are very difficult to use effectively in food branding or restaurant advertising. These color schemes don’t typically stimulate appetites and so, without careful contextual analysis, it could really turn off prospective customers from an otherwise really delicious option. The only caveat to this being: flavor match-up is a must. So, marketing a blueberry cobbler with extensive splashes of red and yellow will cause a mental disconnect in consumers that’s instantly confusing and off-putting.