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Creativity is something that comes early in life for most people.

Playing, drawing, building all help in that creative spark; with one product, Crayola arguably being the most important. How many Graphic Designers, Architects, Fashion Designers and the like started with a Crayola crayon? So, it’s exciting to see Crayola release Colors of the World. A 32-crayon set that represents over 40 global skin tones.

With advertising and marketing firms promoting inclusivity for quite some time, this is a great opportunity for children to learn, not everyone is just one or two colors. Creativity and the people of this world are diverse. So, shouldn’t the tools that helps them grow be as well?

Margenett Moore-Roberts, Chief Inclusion & Diversity Officer hopes this will help bring more diversity and appreciation for that diversity through inclusion with these crayons. With the help of Victor Casale, CEO & Cofounder of Mob Beauty and a Crayola Global Skin Tone Partner, the company set to create 24 colors that most represent the different skin tones of this world.

I have spent my life trying to create truly global shade palettes because I know what it’s like to be with a person who has finally found their exact match. they feel included and recognized, and I am hoping every child who uses these crayons and finds their shade will have that feeling,

Victor CasaleCEO & Cofounder of Mob Beauty

While the box states 32 crayons, 4 of those are reserved for hair color and 4 for eye color and will be available at Walmart. It also looks like they’re releasing a 24 box set minus the extras as well. This hasn’t actually been the first time Crayola has created a line like this. With their multicultural line of crayons being released in 2012, it’s a significantly smaller package with only 8 crayons, but at the time was still a step forward for inclusion.

If you’ve watched our video “Top 10 Facets About Crayola Crayons You Didn’t Know” you’ll also remember for the revised 1958 Limited Edition Box, the color flesh, was changed to peach. Stated by Crayola, they felt it would be insensitive to keep calling it flesh.

If you have a child, or like me, still love to color from time to time, I highly recommend seeking these crayons out. And hopefully, these will be integrated into the main box set or at the very least, be introduced to early learning institutes.

Mike

Mike

Since 2000, I have collaborated with clients on brand identity, content creation, high-level executive presentations and photography for corporate profiles, lifestyle, architectural and real estate. I’ve freelanced for multiple high-profile, technology and enthusiasts news blogs, with expertise in brochure, presentation and infographic material for high-level pharmaceutical executives in addition to RFP, advertisements, web and social design for multiple construction firms. I have advised on marketing tactics for nonprofit organizations and collaborated with alternative healthcare and lifestyle coaches on social content creation.

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